A large, multi-national finance and credit card company is seeking new ways to increase their global business. As part of their offerings, the U.S.-based company provides travel and leisure services to its top-tier card members across the globe. Their proposed new revenue stream is to launch one-on-one advisory services over the phone and via video conferencing.

They chose to partner with Berlitz to create an innovative and sustainable strategy to train employees to engage a diverse and global group of clients. The strategy required tailored, culturally sensitive training to enable company representatives to effectively communicate with customers from different backgrounds.